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Minimum budget to start

• For most advertising platforms such as Facebook and Instagram, the minimum daily budget starts from $5 to $10 per day.
• If you run ads for 7 days, the starting budget will be $35–70.
• For a 30-day campaign, it will be $150–300.

How many people clicked?

If 20 people clicked out of 1,000 who saw the ad, that is 2%.
A good result starts from 1% and above.

How much does one click cost?

For example, you spent $10 and 20 people clicked on the ad.
One click = 10 ÷ 20 = $0.50
If one click costs more than $1, something needs to be changed: the text, the image, or the audience.

How many leads/purchases?

You spent $50 and received 5 leads from it.
One lead = 50 ÷ 5 = $10
If the cost per lead is lower than the profit from the customer, the advertising is working.

How much did you earn?

You spent $100 on advertising and earned $300.
Result: 300 − 100 = $200

Conclusion:

If you earned more than you spent, the advertising is working.
If not, try changing the text, the image, or the target audience.

Everything depends on the niche, goals, and competition. At the initial stage, you can allocate $5–20 per day.

The first data can be analyzed within 3–5 days after launch. A full picture usually appears after 2–3 weeks of testing.

Access to the advertising account, pixel/analytics tracking code, materials (texts, images, videos), and information about the target audience.

At the testing stage, the return on targeted advertising may be lower, but with proper optimization, it can be achieved within 2–4 weeks.